did i do something bad ? i must have , because sitting through this movie was sheer punishment . here's the plot . ricky ( jeff goldblum ) is producer of the good-buy network , one of those 24-hour home shopping channels . the new boss ( robert loggia ) plans to can ricky's behind if he doesn't turn the previous months' flat sales numbers around , and to add to his problems , ricky also has to work with kate ( kelly preston ) , the ivy league wunderkind whom the boss has brought with him . kate and ricky don't get along and don't have any great ideas until they meet g ( eddie murphy ) , a spiritualist who sees something positive in everything . his soothing voice and simple logic makes people feel good , and it's this quality that will make g the new gbn television star and the key to the network's success . the first problem is a flaw in the plot . sure , g makes people feel good . sure , we're told that most people feel guilty after buying an impulse item , no matter how wealthy they might be , and i'll even believe that g talks a talk that allows people to feel good about what they've bought . but , hey , that's after they've bought it . why do sales skyrocket the first time g is on camera ? far from trying to sell the product , g instead blathers on about how you don't even need the thing . someone please tell me how this is supposed to move merchandise in the first place . you might say that people feel good about what they've bought , so they come back and by more , but due to the simple fact that the first round of sales in inexplicable , i'm not convinced this is what the filmmakers had in mind . the whole movie is therefore seriously undermined because the key point in the plot is never credible . another problem is in the humor . you know , if you see that eddie murphy is in a movie , i think it is not unreasonable for you to expect that the film is a comedy . whoa , partner , are you in for a surprise . holy man is not funny . murphy , the one asset you'd think this movie has ( remember how they brought him in at the last minute to save best defense ? - then again , maybe you don't ) is seriously reigned in . the script gives him almost nothing to work with , and it seems as though director stephen herek kept him toned down so that the other actors in the film wouldn't be left as window dressing . there's only one moment in the film where murphy is allowed to let loose , and it lasts for three shouted words , which seem totally out of place as a result . pathetic . in all , there are about three jokes that work in the entire picture , and they're not even that great . as a side note , there are some cameo appearances such as dan marino pitching a contraption which allows you to cook off of your car engine , and james brown introducing a medic-alert device that shouts " help me ! " just like the hardest working man in show business at the push of a button , but these never cause your personal laugh-o-meter to rise above the level of mild bemusement . " well , " you ask , " surely there must be some convincing performances to make up for the lack of humor . " think again , buckwheat . jeff goldblum disappoints . kelly preston is flat ( but not like that ) . robert loggia , in the kind of role for which he has been virtually typecast , can't do anything with it . the script is part of the problem , but these actors don't even look like they believe in the move they're making . they look a lot like they're bored . just like the audience . so what do you have when the humor is absent from your comedy , and the acting is like the siberian steppes ? a film that drags more than a dropped anchor . but wait ! as if these problems don't make the film slow enough , the screenplay's pacing makes the movie even slower ! it takes the entire first half hour to establish the movie's premise , then more time as the film wades through a tortuous ( and seemingly mandatory ) romance between ricky and kate , and a sub-plot involving a conniving pr man ( eric mccormack ) who wants to discredit g and take over ricky's job as producer . when the pr guy's plan is foiled , the film is climaxes , we're treated to that little epilogue , and then we can all go home , right ? wrong . the movie goes on for another half hour ! continental drift is the indy 500 compared to the pace of holy man ! the only thing holy about holy man will surely be the number of people exclaiming " holy ! @#% that movie was awful ! " this one is for the truly pious .